70% of Americans Shop Small
Amazon and other leading ecommerce giants have changed the shopping experience in recent years. Easy one-click buys and same-day delivery are what 80 percent of shoppers now look for when shopping. This ease earned Amazon $96.15 billion in yearly revenue by the end of September 2020 — all while the COVID-19 pandemic continued. Stay-at-home orders throughout the year and the need to support small businesses grew as large ecommerce sites took the spotlight. We set out to understand buying local statistics to see who’s shopping local, and why and how they’re doing so. Small businesses were affected greatly in 2020. Due to COVID-19, many shoppers opted for online orders and same-day delivery — things most small businesses couldn’t match. As a result, small business sales decreased, and up to 50 percent of shops closed in some countries. For the local shops still standing, the overwhelming support of consumers definitely helped. Just over 82 p...